Cape May Wicker is a long-standing wicker furniture store located in Cape May, New Jersey. The goal of this project was to create a clean, approachable website that showcased their inventory online while preserving the in-store purchasing experience.

Shopify was used to create a structured e-commerce catalog that highlighted products clearly and attractively, with an emphasis on layout, organization, and visual presentation rather than checkout functionality. The design leaned into a coastal, timeless aesthetic that reflected both the Cape May location and the craftsmanship of the furniture, while making it easy for visitors to explore the collection.

The result was a visually polished, easy-to-navigate e-commerce site that met the client’s goals for product visibility without full online sales. This was a one-time project that the client later transitioned to managing in-house, providing a strong foundation for their continued online presence.