case study
Website design for Cape May Wicker
Services
The services and key features highlighted below represent the main areas of support included in this project.
Custom Design
Clean, design built to reflect the brand and support a better user experience.
Mobile Ready
Responsive layouts designed to look polished and work smoothly across screen sizes.
Site Structure
Structuring pages and content so the site feels clear, organized, and easy to move through.
Ecommerce Setup
Ecommerce features designed to make products easy to browse, understand, and purchase.
Web Development
Project Overview
Cape May Wicker is a long-standing wicker furniture store located in Cape May, New Jersey. The goal of this project was to create a clean, approachable website that showcased their inventory online while preserving the in-store purchasing experience.
Design Approach
Shopify was used to create a structured e-commerce catalog that highlighted products clearly and attractively, with an emphasis on layout, organization, and visual presentation rather than checkout functionality. The design leaned into a coastal, timeless aesthetic that reflected both the Cape May location and the craftsmanship of the furniture, while making it easy for visitors to explore the collection.
Outcome
The result was a visually polished, easy-to-navigate e-commerce site that met the client’s goals for product visibility without full online sales. This was a one-time project that the client later transitioned to managing in-house, providing a strong foundation for their continued online presence.
Ready to get started?
Strategic Design. Seamless Development. Dependable Support. Everything you need for a website that works as hard as you do.