case study
Homeward Initiative
Services
The services and key features highlighted below represent the main areas of support included in this project.
Custom Design
Clean, design built to reflect the brand and support a better user experience.
Mobile Ready
Responsive layouts designed to look polished and work smoothly across screen sizes.
Site Structure
Structuring pages and content so the site feels clear, organized, and easy to move through.
Graphic Design
Ecommerce features designed to make products easy to browse, understand, and purchase.
Branding Support
Brand and product visuals designed to feel polished, cohesive, and ready for presentation.
Web Development
Project Overview
Homeward Initiative was a community-based project created to support LGBTQ youth facing homelessness in the Philadelphia area. The initiative focused on connecting young people in crisis with safe, welcoming host homes and needed a simple, approachable website to explain the mission, build trust, and help introduce the project to the community.
Design Approach
The design approach focused on creating a warm, clear, and mission-driven presence. The Squarespace website was designed to communicate the purpose of the initiative in a way that felt supportive and easy to understand, while the logo and flyer materials helped create a cohesive identity for outreach and awareness.
Outcome
The finished project gave Homeward Initiative a professional foundation for sharing its mission, explaining how the program worked, and supporting community outreach. The website, logo, and marketing materials worked together to present the initiative clearly and compassionately.
Graphic Design & Marketing Support
Graphic design and marketing support provided for Homeward Initiative, including the development of a new logo and two promotional flyers. Each piece was designed to create a consistent, approachable visual identity while clearly communicating the organization’s mission and outreach efforts.
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